Video: Why Rwanda Chose Arsenal as Tourism Partner
Rwanda is Arsenal's official tourism partner
Rwanda has been announced as English Premier League side Arsenal FC’s Tourism partner, with ‘Visit Rwanda’ logo imprinted on their uniform sleeves.
The partnership will last three years.
The ‘Visit Rwanda’ logo will be imprinted on left sleeves of all first team, under-23 and Arsenal Women’s matches starting in August 2018.
The deal is expected to boost Rwanda’s tourist figures.
In 2017, Rwanda attracted 1.3 million visitors, and created 90,000 jobs.
The deal will also see Arsenal players from the men’s and women’s teams will visit Rwanda.
Club coaches will also host coaching camps to groom Rwandan footballers.
Rwanda’s largest foreign exchange earner is tourism.
Vinal Venkatesham, Arsenal’s Chief Commercial Officer, said the deal was “an exciting partnership which will see us support Rwanda’s ambition to build their tourism industry.”
“The Arsenal shirt is seen 35 million times a day around the world and we are one of the most viewed teams around the world.”
Rwanda Development Board CEO Clare Akamanzi said the board “thrilled to be partnering with Arsenal and showcasing the vibrancy and beauty of our country”.
“Rwanda is a country pulsing with energy, creativity and innovation.”
Akamanzi also highlighted Rwanda’s tourism potential, being the second fastest growing country in Africa, and taking only six hours to register a business.
But why did Rwanda choose Arsenal FC, of all English Premier League teams — even when the club has struggled to win a trophy in a long time?
Reports are pointing to Rwandan president Paul Kagame’s preference of Arsenal FC.
Kagame is an ardent supporter of Arsenal FC.